California Vs. The World!
DotComNirvan is the man behind a lot of your favorite rappers’ music videos. He’s established himself as a powerhouse director and videographer, and he’s just getting started. DotComNirvan’s ability to make different styled music videos while still incorporating his own style will take him far. The best way I can think of to describe his music videos is what the product would be if a movie met a cartoon. His ability to catch the vibe of a song perfectly is something hard to accomplish, but each music video he puts out does exactly that. Something unique about the director from California is his ability to switch it up every music video. You never know what he’s going to throw our way. I recently spoke with DotComNirvan about his origins as a director, his music video style, what his creative process is like, how he connected with some of the biggest rappers in the underground, and what his plans and goals are. Check it out below!
Chandy: Give us an inside look into who you are! What’s your name? Where are you from? Why’d you start directing music videos?
DotComNirvan: My name’s Nirvan Sorooshian AKA DotComNirvan from Sacramento, CA. I started directing music videos because I got obsessed with underground rap, and it was the best way to contribute and involve myself with it.
Chandy: How’d you get into directing and shooting music videos and just being a creative?
DotComNirvan: In 2016 I dropped an animated video with Wintertime after skipping a handful of college classes to work on it. Once Wintertime said he was dropping it and hired me for a couple more videos, I dropped out and worked at making videos full time. College was fun but unfulfilling, and music videos were so different than what I was used to.
Chandy: Do you have any director influences?
DotComNirvan: Scorsese. Mahatma Ghandi. Jesus H. Christ.
Chandy: Each music video you direct and put out is something different. I guess the best way to put it is you’re not tied down to a specific style. I find that cool as hell because we never know what you’re going to throw our way. Did you go in that direction intentionally?
DotComNirvan: Yes, and thanks for noticing. I find a lot of directors boring and repetitive because they rinse and repeat a general look or style. This just can’t be the case. It doesn’t bode well for longevity, like 20 years down the line longevity. Scorsese made a few gangster flicks, sure, but he also made Taxi Driver. Tarantino made a couple of Kung fu movies but also made what are essentially historical puzzle films like Hateful 8. Having range is key.
Chandy: What’s your creative process like? Where do you take inspiration from? How do you come up with ideas?
DotComNirvan: It’s really different for every video. Sometimes I fall right into a video and have a good idea of what I want to do with it. Sometimes I go, like, walk around the Dollar Tree and look at shit for inspiration. A theme is always important to me. Theme + flow are the main factors of a good video in my eyes. Once I have those pinned down, I’m able to flow through the editing process.
Chandy: How’d you connect with the underground and start directing for some of the biggest rappers?
DotComNirvan: DMs and persistence. A lot of people come and go, so I made it known that I was here to stay and earned people’s trust.
Chandy: Who are some of your favorite rappers?
DotComNirvan: CashBently, SSET (Swish Money, NGeeYL, Slime Dollaz), Sosa, Candypaint, Summrs, Autumn, Yung Mal, Duwap Kaine, Carti, Baby Sosa, BKTheRula, Ola Runt, MPA Nino, SOS, Baby Tron, Ouee 2 times, Fat Dave, Rewind Raps, 95Reddo. I can go on forever.
Chandy: What’s your favorite music video you’ve put out?
DotComNirvan: Probably “Katxh a Kill” with NgeeYL. That’s my favorite video visually and sonically. I also like “Gospel” with CashBently & “Bleed” with Lil Candy Paint. Those gave me a really fulfilling feeling when we dropped them.
Chandy: What’s your dream artist to direct a music video for?
DotComNirvan: Chief Keek Sosa. The inventor of hip hop. The greatest to ever grace a mic. And Yung Lean. And Playboi Carti.
Chandy: Got any big music videos on the way you can tell us about?
DotComNirvan: I got something with Summrs on the way. Another video with NGeeYL. One with RonSoCold. I’ve really got a lot in the works.
Chandy: What’re your long term goals? Do you just want to make music videos? Or go into the TV/Film industry?
DotComNirvan: I want to own my own record label, sign CashBently, and make him rich. I’ll also sign Lil Candy Paint if he’s still unsigned. Then sign a couple of producer homies and make them rich, too. Then I want to transition into TV or film. Not sure which one first, but both, probably. There’s a lot of work to be done, but I’m doing it every day, so I know I’ll get there.
Chandy: What’s something you want your fans to know about you that they can’t get from your music videos?
DotComNirvan: I have a deep, fiery, passionate polygamous love for them.
Check out DotComNirvan’s latest music video below!