Charlotte + South Carolina Vs. The World!

It’s time to acquaint yourselves with the most valuable flexer, GOJIBEANBRYANT. The second in charge of BMG & the buzzing gymstar with talents hailing from the spotlighted region of the Carolinas. With legal troubles in his early career, GOJI gives us more than just a piece of his life & how everything he’s been through so far has affected him & his career to make him what he is today on his special addition to our Q&A series. Take a moment out of your day to learn the entire backstory of GOJI & the infamously heavyweighted collective of BMG below.

Q: What’s your name & where you from?

A: I’m GojiBeanBryant or Goji for short lol and I’m from SC. Moved to Charlotte in the 4th Grade so I claim both.

Q: Now let’s really kick off with the million dollar question. What is BMG’s backstory, like how did all of you come together & become the flexstars you all are today?

A: Driip started BMG back in like 2015-2016 type shit with Munchrill then me and him met in 2017 but we didn’t start working together fr until the end of 2017 going into 2018. From there we met Goyard at a show that we pulled up at to support him and that’s how we met Kudzu. Then from there we met Blaze Jvles and DontSleep over the internet and we put our heads together and been cool since. Nino that’s my young bul so we been cool since forever. We all see each other besides our boys that live in Australia. We really a family fr.

Q: What pushed you to make music & when did you start taking it seriously?

A: One of my old Homeboys made music throughout highschool and outta support I would push it but then I wondered how I would sound on the mic. So my first song to hit SC was with 10Cellphones and him so I said shit might as well keep going. I used to make like a melodic shit but with the same content I do now but then I told myself that shit was ass and that I was gonna start making music that really told the type of person I was. So I started making more harder shit. Then when I met Drip it was like Boom let’s get it. BMG shit. I really ain’t start taking it serious until this past August when I got hit wit some legal shit.

Q: Favorite strain & why?

A: Favorite strain of Gas GOTTA be that PoundCake man that’s my shit. I’d smoke that all day. Then Goji OG then Sherbalato. Gotta Switch it up since everybody smokin Gelato , Sour and Cookies.

Q: Tell us a little about your “On The Run” record, how would you describe it to somebody who isn’t familiar with the story behind it?

A: Pretty much straight forward man. On the Run, gave my life to the music , duckin from 12 in New York because this bitch I used to rock wit threw me under the bus. Jugg went wrong. Somebody ended up gettin shot. It is what it is. Made that song before I went off to New York 2 days after the Incident. I don’t come from a lot of money always had to get it on my own so having to drop everything and all my responsibilities got music was hard but I’m getting through with it now. All that work is paying off.

Q: Explain to us a little bit about your upbringing in SC/NC?

A: I’m from Bishopville SC. Like 40 mins south from Columbia. If you don’t know where that is just know it’s the Sticks/Hood as fuck. Nothing but black people in that town lol. But I don’t like to consider myself as a Hood nigga I’m more country so yea. That environment really made my attitude and mindset to not tolerate all the bullshit because I know what’s real and what’s not. When I moved to Charlotte NC I was staying on the East side. Like Abermarle/ Idlewild road type shit. It got too hectic over there with me getting suspended every other week. Always fighting. I went through a suicidal phase in 6th grade to the point where Moms wouldn’t let me go to school. Me and her ain’t have the best relationship growing up. I felt more like a bother and job rather than a Son. I got expelled in 7th Grade from NorthEast Middle and couldn’t go back to MecklenBurg county schools so moms was trying to leave so  we moved to Concord NC. From there everything went smooth as far as high school and shit. I always kept to myself and who I rocked with but lowkey always been that nigga. People knew me by my nickname Debo

Q: Favorite movie?

A: My favorite Movie is all the Friday’s, ATL and Shottas

Q: Why do you love flexing your muscles so much?

A: I grew up bullying niggas. So to really live my music life the same way I came up is funny as hell. Flexin muscles and not taking bullshit is perfect. Keep On Flexin muscles to me really mean that no matter what happens in life just keep pushing through that shit and I promise you’ll overcome any obstacle. Everybody in the gang can relate.

Q: Favorite rapper growing up?

A: Growing up my favorite rappers was T.I , Ludacris, Lil Wayne, And Jeezy. I grew outta Jeezy and switched to Gucci lmao I can’t even cap.

Q: How did you come up with your name?

A: Goji OG I smoked some in College wit a homeboy and I never smoked no shit like that ever again lol fuck college tho that shit a scam idk why I went. Then BeanBryant is literally Kobe Bryant’s name. Cuz I be ballin. I used to play basketball in highschool. So GojiBeanBryant

Q: Any dream collaborations?

A: Dream Collabs I’d have to say Gherbo, Chief Keef, Waka, Pablo Juan, GHerbo and Yachty. You can see I love dat mad aggressive music I hate that soft shit

Q: Biggest inspirations?

A: Im inspired to make the music I make because I feed off energy. The beat all that. So like Gherbo, Hoodrich, Ludacris and Waka Flocka yea that’s what makes Goji but in my own unique way as y’all see.

Non musical inspiration.. I lost one of my closest friends in August while I was On The Run and that Shit haunts me til this day because I was ducked off couldn’t even say goodbye to my mans. I know he watchin tho. So I go hard for him fr. Go hard for him, my family, my BMG brothers and my girl I’m trynna have a kid wit soon so that’s what keeps me going

Q: Is BMG sponsored by robin jeans?

A: Robin Jeans is BigMuscleGang. They fw us heavy as hell so I wouldn’t be surprised if we got a care package from them soon . Only time will tell.

Q: What’s next for Goji & the rest of Big Muscle Gang?

A: We really just been hella motivated lately with all the positives that’s been going on with the group. More shows. More recognition. Our different sound is getting recognized so moving forward.... more shows. More videos. More bangers.. more everything. We flexin Big Muscles all year 2019 on everything. My goal moving forward is to get the rest of the BMG gang out there since everybody really only hip to Driip, Goyard, Jvles, DontSleep and myself. So that’s my plan. All my BMG boys go hard. Kudzu & Munchrill probably could win Most Underrated Producer of the Year if there was an award for it. But yeah that’s pretty much it. Bringing the group up as one even though Me Driip and Goyard get seen as the head honchos which is understandable. That’s pretty much it





New York Vs. The World!

Our favorite NY aspiring stars, JOSEN has been the topic of discussion on our pages since the beginning of this year . With that being said we take the time out to pick the brain of the underground staple to get a glimpse of his creative process & the person he is outside of the studio. After releasing the festive project JOSEN & FRIENDS, the limelight has found it’s way to shine on the favored personality he brings to the table over his intoxicating & growing portfolio. Learn a thing or two about JOSEN & the future of where his gifted talents will take him on this special addition to our Q&A series.

Q: What’s your name & where you from?

A: Josen NYC

Q: What was is like growing up for you?

A: I’m from the hood anything goes I feel like people sense that off me regardless but it was tough it made me who I am

Q: If you could have anything in the world, what would it be & why?

A: Certainty

Q: We see you’re into gaming specifically Apex Legends at the moment, tell us a little bit about the game & why you enjoy it so much?

A: I like all shooting games it keeps my mind off shit and helped me tone down I used to be a wild nigga still am but with self control

Q: How long have you been making music & when did you start taking it seriously?

A: 13’ Took it seriously 16’

Q: What is your viewpoint on the streetwear scene as of now? Any Favorite brands?

A: Sixcell absent for sure

Q: What’s does a day in the life of Josen consist of?

A: Trapping smoking dope recording music

Q: Best song you’ve made to date & why?

A: Hottie cause the reaction was amazing

Q: If you could describe your music in one word to somebody who’s never listened before what would you say?

A: Different

Q: Given all the success “Josen & Friends” has received, what’s next for your audience to be on the lookout for?

A: My new single with 61st .. it’s amazing

Q: Any inspirations?

A: Everyone literally

Q: Who’s your favorite artist / producer?

Don’t have any but if I had to pick 50 cent & white armor

Q: Where do you see yourself 3 years from now?

A: At the front of the nyc rap scene !


UVTW Presents: The Creative Carter Q&A


UVTW Presents: The Creative Carter Q&A


North Carolina Vs. The World!

As North Carolina’s stock continues to rise in the music industry, the need for a dedicated eye behind the camera is required more now than ever before. Luckily, that’s where Nicholas Carter comes in. The young videographer has played a key role in molding some of the best music videos to emerge over the past couple of years from the Tar Heel state, including cuts with the likes of Stunna4Vegas, DaBaby, 10Cellphones, Texako, Yung Bizzle, and many other rising talents. Carving a path of his own, his unique style and editing prowess has made him soar lately, becoming one of the most sought-after directors around. We recently had an opportunity to speak with Carter and gained some quick insight into his background, aspirations, ideals, and much more.

Q: Where are you from?

A: Hickory, North Carolina.

Q: What was life like growing up?

A: I grew up decent. I didn’t really struggle but I didn’t have shit either at the same time. I was a hooper and I just really loved music.

Q: How long have you been shooting videos?

A: This Summer will make it 3 years.

Q: What inspired you to pick up a camera in the first place?

A: I love music and I love sports. I knew I wasn’t going to be a rapper and that I wasn’t going to the NBA so I put myself around it all by shooting videos. I went to school for it and I grew into my craft more and more over time.

Q: Who are some people that inspire and motivate you?

A: My one year old son, my family, friends, just everyone that I keep around me inspires me every day. And of course the people who believe in me.

Q: Anyone in particular you would like to work with in the future?

A: Playboi Carti. I’ve always thought bro was dope and I’ve been listening to him for the longest.

Q: What have you been listening to recently?

A: Stunna4Vegas, 10Cellphones, Fendi Benz, Trap Swagg, Xanman, Fat Dave, Bannuprince.. Just to name a few. I’ve really been on my North Carolina shit when it comes to music, we have too much talent out here.

Q: What would you say to an aspiring videographer looking to make a name for themselves?

A: You might think no one is watching you, but keep grinding and just have faith in your work. If it’s dope it’ll get noticed trust me, your time just hasn’t come yet. Keep working and putting out as much content as you can. And if it’s worth it do a few videos for free to just put your name out there.

Q: Where do you see yourself 2 years from now?

A: Owning my own office and warehouse. And hopefully having a team of people that can help my work ethic like other directors, photographers, my own merch, and the best equipment.

Q: What would you tell your 16 year old self today?

A: I would tell him not to go to college he ain’t need that shit. And if he was going to keep hooping, take it seriously.

Watch Creative Carter’s latest music video alongside Fendi Benz below:

To stay up to date with Creative Carter’s work, follow him on Instagram here.



1 Comment


Screen Shot 2019-03-20 at 15.45.16.png

Kansas City Vs. The World!

Emerging underground designer, Phil Vaughn, better known as the founder of DED recently tapped in with UVTW in order to fill us in on his creative history. Phil’s one-of-a-kind brand has gained steady momentum and organic national support as a result of his undeniably raw creativity. In this edition of our Q&A series we’ve decided to showcase this individual’s exemplary passion for design and map out his journey to top of the industry.

Q: You’re twenty now. How old were you when you first started designing/customizing shoes and garments? 

A: I started doing real art LIKE art art when I was 6 yrs old. I started doing customizing shoes when I was 16. I moved on to clothes when I was 19.

Q: Have you always known that you were going to be a designer? If not, when did you decide to dedicate your life to fashion? 

A: Tbh, I ain’t really even know I was gone even start designing shit frfr..most my life I really thought I wanted to be an actor or something- like, I aint wanna do no regular job type shit.

Q: Who are some of your biggest design inspirations?

A: I get all my ideas from GOD, so I really don’t adventure out when I want to design pieces and stuff or drop collections, based on the inspiration aspect. My parents are my fuel though- they inspire me to go harder with this drip.

Q: Do you prefer collaboration or solo work? 

A: i prefer solo work, cause I’m a leader. i really don’t like collaborating with other artist cause artist just do artist shit- the shit i do is lifestyle, so other people tend to overthink this design shit when collaborating so that’s gone just waste my time and I wont want to drop shit no mo with anotha artist.

Q: Who are your favorite designers to work alongside with?

A: i like working alongside Hunter, his instagram is @hunterhourigan. He my nigga- we both love what we do and put our all into this shit.

Q: What are your top three favorite pieces you’ve created?

A: my top 3 pieces..shiiit, frfr I love ALL my jeans! I ain’t got no top 3- i love all my pieces collectively cause my work is my kids.

Q: What celebrities have you made pieces for?

A: i’ve made pieces for Donis Winter, my real good friend who is on a fox tv show- well, multiple tv shows, young thug’s nephew who signed to YSL, best friends with lil keed, 1017 signed, I’ve done pieces for many professional ballers along with woahvicky, just to name a few.

Q: Do you draw sketches of your pieces before creating them?

A: i don’t draw nothing out- it’s like i draw in my head, then god Edit my ideas and I just produce em.

Q: Would you say that you are strictly a clothing designer? 

A: I’m an artist! I don’t just design clothes- i put art on anything i do- like this a lifestyle- i draw i do all that!

Q: In five years where do you see DED?

A: i see DED takin over the world- we doin hella shipments- we just a big brand!
Quis: sending over , like, 10 states in the US & countries with an outlet in Atlanta!

Q: Who or what keeps you so dedicated to your craft?

A: God, my girlfriend, everyone who support me- even the ones who hate me, as cliche as that sound, & my parents- my fam- ALLAT keep me goin!

Q: Are there any brands you would like to collaborate with? If so, who?

12: I actually want to collab with Bape & Off-White- think that’d be dope!

Q: Where or how did you develop such a keen sense for fashion?

13: Shiii, i think I was born with da drip- like, knowin what look good together is real easy to me!

Q: Without giving too much away, what can we expect to see from DED this year? 

14: HARD! We gone see hella shit from DED- like my designs already next level it just boutta be a whole lot of branding goin on! 

Q: Is there anything you’d like to address that I didn’t cover? 

15: i just want to say it’s a big blessin to have such an article written on DED! Mean the universe & more! More to come


Screen Shot 2019-03-20 at 15.56.11.png

1 Comment





Charlotte Vs. The World!

We take the time to pick the brain of DONBEBE, the aspiring videographer & creative from Charlotte. Giving us an in-depth Q&A to add to our archives, DONBEBE is an enlightened mind who’s work speaks for itself. Still growing & learning by the day the only way is up for the gifted talents he brings to the forefront. Take the time to get a better perspective of the visionary & check out some highlights from his on-going portfolio below!

Q: What’s your name & where you from?

A: My real name is David, but my alias is Don Bebe & I was born in Bogota,Colombia and raised there until the age of 7.

Q: What is the meaning of life to you?

A: I don’t think i’ll ever be able to explain with my words. I’ll do my best to show you through what I create though.

Q: Where did you get the name DonBebe from?

A: When I was kid my family would call me ‘bebe’ which in English it translates to ‘baby’. I was cool with the nickname, didn’t think much of it. UNTIL it came to a point where I thought I was too grown to keep people let them call me baby. I would get embarrassed because my mom would call me out in front of my friends when I was younger. So as I got older I decided to be upfront with my mom and told her I didn’t wanna be called ‘bebe’ anymore. My mom thought she would be funny and replied saying, “ OK, DON, bebe “ which translates into “Mr. Baby”. She decided being called a Don was a sign for maturity. From there, the name just stuck. It’s what I’ve been called for years, and even though I thought the name was embarrasing at first I’ve learned to embrace it. Now people tell me its catchy & like to say it. (Just fyi, it’s pronounced Don Beh-Beh)

Q: We know that you work at the airport so you must do a lot of traveling on your free time. Where is your favorite place to travel to & why?

A: Can’t really say I have a favorite place, yet. Of course I love to go back home to Colombia and see family but I gotta say that when I went to Chicago last December, the vibes were verryyy real. Christmas time in Chicago feels like you’re in a movie set. Everything and everyone around me felt like the Truman show but, the Christmas special…Does that make sense? jaja

Q: What made you want to pursue a career in videography?

A: I just love to create. I never really thought that this was what I would be doing, but I’ve always been open to try new things out. It started out by making youtube videos for myself, things that I thought were funny. I would also create Vines when I was in high school in attempts to be cool & creative (RIP VINE) and I found that a lot of people really liked it. When I graduated high school, I decided to buy a camera and just make stuff that I thought would be fun to make.

Q: Dream place to go that you haven’t been to yet?


Q: What motivates you daily?

A: Death

Q: How old are you?

A: 21

Q: Top 3 Influencers?

A: Finn the Human Scott Mescudi Donald Glover

Q: Favorite artist & why?

A: KiD CUDi- the unsung hero of our generation;the person who has inspired the world and doesn’t get enough credit. I love KiD CuDi for various reasons, but the main reason is that he made me feel like I wasn’t alone. He created a extraordinary universe that I can visit every time I listen to his music. In this universe, I’m reminded that I’m unfuckwittable. you should listen to The Prayer by Kid Cudi right now

Q: How did you start getting into shooting music video?

A: I posted a video of my brother that I shot & edited and captioned it saying something along the lines of “ WHO WANTS A FREE VIDEO like this? DM ME” and the homie Marcus hit me up and we linked and boom. My first music video was published on March 19, 2018 for Sleep’s song called “TOXIC”.

Q: Who’s your favorite artist to work with & why?

A: Sleepy in the houseeeeeee- Sleep definitely. Whenever I’m shooting with him our ideas seem to flow endlessly. Ever since high school when we had math class together we’ve been good friends.

Q: What do you think makes your work standout to the public’s eye?

A: I believe that my editing style is eye catching & unique. I never want to bore the audience with something that has been done before. I think I’ve gotten a good start, but it’s very easy to ride the trends of recent music videos. I think I’m pretty good right now, but I have to keep testing myself for new ways to display my ideas. Knowing that the possibilities for expression is endless definitely drives me.

Q: First thing you do when you wake up?

A: …I always check my phone. Its a really bad habit.

Q: If you could have any super power what would it be & why?

A: Teleportation. You ever seen the movie Jumper? Yeaaa, I’d love to be able to do something like that. Funny thing is that the main character in that movie is David as well

Q: What’s next for DonBebe?

A: Acting.






California Vs. The World!

Oceanside, California native Colton Lara, more widely known as Curio, is quickly becoming one of the premiere photographers in the underground community as he has been building a significant portfolio over the past couple of years with every photo capturing raw energy from some of your favorite artists. From humble beginnings to aspirations of working with Vogue and Thrasher Magazine, we caught up with Curio recently and took a dive behind the scenes to get to know the man behind the lens in this very special addition to our Q&A series!

Q: Where are you from?

A: Oceanside, California.

Q: What was your upbringing like?

A: My upbringing was cool I’m pretty much doing the same shit still I’m only 19. I never spent anytime inside I was always out doing shit. Skating, playing pick up games at the park, shooting photos, be at friends houses or studios while they make music an I documented.

Q: What made you pursue photography?

A: I pursued photography 3 years ago. When I use to skate everyday with homies and had a lot of friends that were artists and decided to get a camera one day and just document my life and what I was around everyday.

Q: Are there any other photographers that you’re inspired by?

A: Photographers that inspire me are Tyler Mitchell, Ryan Allan and Atiba Jefferson.

Q: Why do you prefer 35mm film?

A: I prefer 35mm because that was the first camera I got one I was little. I’ve always worked with what I got. I don’t care about the most nicest or best camera out there. Also I really like the process of what you have to do In order to get your photos it’s not like a “DSLR” where you can see what you just shot instantly. The feeling you get when your about to see the photos you shot “ a couple days or months ago” once they are processed is addicting.

Q: Who would you like to work with in the future?

A: Brands I’d like to work with in the future is obviously vogue an thrasher magazine.

Q: What have you been listening to recently?

A: I’ve been listening to a lot of my big bro ATL Smooks shit and Obviously my fellow (16s) Boofboiicy, Bbyfacekobe and Lamont. Oh an also a lot of Q Da Fools shit.

Q: Top 3 places you would like to visit?

A: My top 3 places I would like to visit are Tokyo, Rome, and Australia.

Q: What are your favorite films/movies?

A: Sounds crazy but I’m not a big movie fan at all, I hate sitting down. it’s rare if a movie catches my attention to where I watch it all the way through. But I would have to say mid90s fasho.

Q: Favorite food spots in Los Angeles?

A: Favorite food spots in LA are Dino’s burgers, 405 Teppanyaki, and Dave’s hot chicken. All good as fuck y’all need to try them if you haven’t already.

Q: What are some long-term goals you have in mind?

A: Long term goal is to take off with my photography career an be financially good an start opening shops around the world which I know will happen. Not really in a rush cause I really love this shit. To go off track with your question I feel like A lot of these “photographers” today are all bullshit they all doing it for instagram. They’ll get a photo of future let’s say for example an post it just because its future but the photo is fucking ass. But to each is own lol. I really care about how I take my photos if I don’t like how I shot it. I’ll probably give you the money back that “you” gave me for the shoot.

Q: Who are some people that motivate you?

A: Everybody in my life around me motivates me in a way. You all know who you are.

Q: What’s next for Curio?

A: 2019 you can expect a lot of zines, more interviews, a lot of projects in general but can’t say what they are yet and hopefully I get my first feature in a magazine.






Los Angeles Vs. The World!

We have received the great opportunity to pick the brain of the prominent LO-FI underground artist, KARMA RHYTHM in his very personal addition to our Q&A series. The LA-based multi-talented artist/producer speaks on multiple topics do with his life & musical career thus far. Becoming a powerful force in the scene today, KARMA has mastered the sounds of grungy, hardcore, & sad all in one. Creating music for the ones who feel outcasted to the world, KARMA has built a core fanbase who can relate entirely to what he enjoys so deeply in creating. Take the time out to go front row into the mindset of KARMA RHYTHYM below as he outs everything any true listener of his should know, from the beginning stages of his career to where he is at now.

Q: What’s your name & where you from? How did you come up with the name “Karma Rhythm?”

A: My parents named me Karma Rhythm They spelled my last name a little wrong but yeah my name’s pretty much always been “Karma Rhythm”.

Q: What made you want to start making music?

A: My dad was in a band. He didn’t live with us but i knew he was in a band and i saw them perform a couple times and i knew i wanted to make music. My mom bought me a bass for christmas when i was 6 and that’s how it started.

Q: Who did you listen to growing up?

A: When i was younger it was almost exclusively rock music--nirvana, sublime, nofx, black flag, against me. As i got older i started to really get into underground hip hop--doom, pro era, de la soul.. Once i was like 14 I found a whole new wave of underground music through soundcloud and youtube-- sbe x gtb, carti, sesh, rvidxr klvn, misogi, cight, dj smokey, goth money.

Q: What’s the first thing you do when you wake up?

A: hit the juul. Then i usually get out of bed and heat up some water for tea. I usually drink a cup of tea and smoke a couple bowls while i check twitter. Sometimes the tea takes forever though, so i’ll end up drinking like a glass of water first while i wait for it.

Q: How would you describe your sound?

A: every song’s a sad song … there’s some hard shit too but that’s only because we gotta trap the tears away.

Q: Best song you’ve ever made & why?

A: idek dude. I think the songs on this “i miss la” tape are some of my favorite but maybe that’s just because i’m working on those right now. I think the 1st song i really sang on is “plastic” and that shit just dropped.

Q: What’s a studio session like for you?

A: i’m usually dm’ing Drako Bill$ or he’s there with me working on beats and helping mix vocals. But like structure wise, it’s a mess. I’ve only recorded a few songs so far that i’ve written, for the most part it’s all just freestyles i chop up and i usually have to rerecord a final take after. In between recording new tracks or finishing a new beat i usually waste a lot of time just listening to music.

Q: Top 3 inspirations?

A: i think it’d be fucked to pick 3 because so many people have been so impactful to my development as an artist and as a person over the years. I guess my mom off tops because she’s super supportive and she raised me as a single mom and that’s just inspiring to me. I think there are a few other people too who helped me get to where i’m at now-- elroy and kota, ghostrage for fuckin putting fruity loops on my laptop back in highschool, steezy prime for just everything, and mark arkinson and drako bill$ too.

Q: The best thing that’s happened to you so far from music?

A: idek . this kid bought// amazon’d me a new laptop because my instrumentals helped him get over his suicidal shit and he wanted to make sure i could keep making music, that kinda love still trips me out. s.o. Blake, hope u read this <3 since i started producing for rappers last year i’ve gotten to produce for some of my favorites and that shit still trips me out too. s.o. convolk for showing me love b4 anyone else really rapped on my shit and shallow vera 2.

Q: We noticed in your bio you have “every song’s a sad song” why is that?

A: just because of like the music i make. I make a lot of different genres of music and that kinda ties it all together.

Q: Where do you see yourself 3 years from now?

A: fucking finally out of college with a degree i can’t use, doing music full time.

Q: Sometimes you produce your own songs, how did you learn to produce?

A: i played instruments since i was 6 years old and in high school i met a kid who had already been producing for like a year-- ghostrage. He put fl on my computer and showed me the basics. He was cooking beats though and for the longest time i wasn’t producing hip hop beats, i was making holy trap and even electronic shit so i could learn sound design. That shit all came full circle though when i started making hip hop beats and eventually trap beats a couple years ago.

Q: Any artists you’d like to work with?

A: I’m always down to make music with artists if we vibe or we can smoke and make jokes. I really wanna cut a track with bambi and another track w tommy ice. there’s so many other artists too i can’t list everyone off. just if i’m always supporting your music or we’re friends know that i’m down to work on some shit. tap in.

Q: Who are your biggest influences?

A: i think a lot of the music i’m doing now is influenced more by my emotion and like shit people in my life have been through and that i've been through. I think artist wise it’s really hard to narrow it down. Idek maybe like kurt cobain, justin bieber, lil uzi and like 2013 - 2014 bones. Probably everyone mentioned in this interview too and then some. I just always listened to a lot of music idk.

Q: What should everyone expect from you in the near future?

A: this “i miss l.a.” project is my favorite shit rn. I’ve got some crazy collabs lined up for that and you can always catch snippets on my ig or twitter. Idk i don’t want to spoil shit. S.o. undeaddeaths too for rendering some crazy album art for that tape.







Los Angeles Vs. The World!

You would be hard-pressed to find an artist out there that works harder than LA creator Virgil Blue given his current lifestyle. From beginnings in the metro Detroit area to now the dream filled city of Los Angeles, Virgil has been building a core following both domestically and overseas with his talent. Whether singing, rapping, or producing, the multi-dimensional artist has been making incredible strides in becoming a must-see talent in the making. We caught up with him and got to dig deeper in the newest addition to our Q&A series.

Q: What is your name and where are you from?

A: My name is Virgil Blue and I’m from the Metro Detroit area.

Q: Would you say you rep. Detroit more at heart, or your current city of LA?

 A: I can’t say I get wrapped up in repping a specific place. Nothing really feels like home right now.

Q: Why do you say that nothing feels like home right now?

A: Nothing feels like home for me because I’m never really stationary for more than a week at a time. I literally hop from city to city, state to state for my current job. I essentially moved from Detroit to LA to never really be in LA. Most of my music is done on the road and in hotels, but location doesn’t really matter, I’ll do music anywhere.

Q: Who is Virgil Blue, and how did you come up with that name?

 A: Virgil Blue was actually a name used by another artist, a friend of mine years ago and he dropped the name so I picked it up because I thought the name suited me well.

 Q: What made you want to become an artist, and what has been the hardest part of being one so far in your journey?

 A: When I was a senior in high school I used to mess around with videography. I would shadow these rappers I went to school with and mess around with the footage I got. One day I ended up going to the home studio with my good friend and he asked if I wanted to start doing music with him instead of filming others and….here I am. The hardest part of the journey is putting yourself out there to be judged by strangers (not like it doesn’t already happen) but the world is sometimes a colder place that you once imagined it would be. Another problem I have is having to be social when I’m typically a solitary person.

 Q: What keeps you going through the ups of downs?

 A: I often sit and reevaluate why I’m doing music and who I’m doing it for. I have a strong support system in the form of friends and family who always encourage me to press on.

 Q: What inspires you?

 A: My biggest inspirations musically are Prince and Sade respectively. My biggest inspirations outside of music are my family, friends, and my dog Winston Everett III. What inspires my actual songs and projects? Life and the fucked up situations it puts me in.

 Q: Describe what your life is like outside of music.

 A: My life outside of music isn’t very grandiose, it’s mainly a mix of daydreaming and playing video games these days. I rarely see my friends lol, I’m basically a recluse.

 Q: Name five artists and producers you would like to work with some day.

 A: I’d like to work with Sade, The Weeknd, Johnny Rain, Frank Ocean, and Childish Gambino. All are artists I know but producer wise I’m not necessarily picky so as long as the music is something compatible with my style, I’m for it.

 Q: You have built a relationship with Russian producer Sennbeats (formally known as blxxm/bloom), can you give us some insight as to how that relationship came about and how it has grown over time?

 A: Basically he and I met off Soundcloud. He heard my first EP “PAIN OF LOSS” and he loved the project. Soon after it dropped he hit my DM and gave me beats and said he wanted to work with me. I wasn’t used to getting free anything so I was skeptical, but he was genuine and I love his style so our relationship grew along with our music. It’s been a long time coming but I think the music we’ve been holding on to will appease those waiting for a true follow up to “PAIN OF LOSS.”

 Q: Name your favorite three anime characters.

 A: Yusuke Urameshi, Sasuke Uchiha, and Mikazuki Augus. This is a hard question, I have so many favorite characters but All Might is definitely up there too!

 Q: What is next for Virgil Blue?

 A: What’s next is the music video for Right Now, the album “What Remains” and a little video project I’m working on for my fans that can’t make it out to my shows.






California Vs. The World!

From past tribulations to Hollywood dreams, there aren’t many young artists that have the appeal of LOVERBOY. His raw energy and and ability to channel emotion through his music has garnered the attention of thousands. We caught up with the rising enigma and took a dive into his upbringing, origins, aspirations and more in the young California native’s addition to our Q&A series!

Q: Where are you from?

A: I grew up in a smaller town in California called Hemet, but by the time I turned 12 years old I started moving around due to my parents splitting for the final time. 

Q: What was life like growing up? 

A: Growing up was tough the first 2 years of my life were in foster care because both of my parents where in prison. My dad was able to get out and get everything set and that’s when he got clean. My mom got out and they got married but then split because my mom wasn’t trying to quit using. I was 4 years old remembering waking up in early in the morning to go to this trap where my mom would disappear and use all day. I’ll be honest with you it’s hard for me to remember a lot of the times where she wasn’t there. I really don’t know why. I do remember living at my grandmas for a couple years, then we got a house and shit but after my mom ended up coming back when I was around 10 and my parents got married again! Things got weird after a year we had a tweaker sleeping on our couch, she was letting me (11 years old) do and go where ever I wanted like I was an adult. It came to a conclusion when my dad was away for a year on a job out of state and things just went downhill. I started seeing her less because she started “working more,” but in reality she was using at work. They split for the final time when I was 12 years old because my mom chose to keep her addiction over her son. MOST of that resonates in my music I try to make stuff that all people can relate to. But after that I moved around a lot got bullied ALOT at school obviously for being the new kid everywhere. I ended up in the city close to the one I stay in for right now, and things were finally starting to be alright and I settled in nicely. Friends were hard to make and even when I did make them, I always felt a disconnection from people. That’s for sure not everything about my upbringing, I could tell stories all day about things I remember from my childhood, but that’s what makes me who I am today! 

Q: What were you listening to growing up?

A: I was listening to pretty much everything! My dad kinda grew me up on classic rock and metal but when I started venturing into my own type of music and it was definitely the newer style of rock and metal that was coming out when I was 11-14, hardcore, post hardcore stuff like Bring Me The Horizon, Avenged Sevenfold, Escape The Fate, Attack Attack!, & Of Mice And Men. Then rap like Kanye, J, Cudi, Mac Miller, and Lil Wayne, (some Drake in there too).

Q: When did you start making music? 

A: I’ve always written since like around age 11, That was the first time I heard Kid Cudi and Mac Miller. I was hooked into that shit, I remember being in bed trying to write to the Donald Trump beat and Kid Cudi’s ‘Just What I Am.’ I started fucking around with making actual music in 2015 just fucking around with Abelton, I definitely didn’t know how to use it but I was trying my best. I didn’t know how to YouTube.mp3 shit so I recorded the beat, then recorded a news casters voice and then recorded my verse, it was dumb wavy on some Yung Bruh old Yung Lean type shit. But eventually through high school parties I made some friends and found a producer that could actually record us and make it sound good, (shout out Jane!) we worked for a year then kinda fell off because at that point we were still kinda fucking around! After I dropped out of school things got rough for me, I started selling a lot heavier then I ever was in high school, but I was also using a lot more. I became homeless and life sort of fell apart. It came to a point where I just told myself I didn’t want to do this anymore, stopped all that selling and using bullshit, and my homie gave me a room to stay in for free. I linked up with the same homies again, but added a few more to the group. (Shoutout my brothers and my family UNDERCITY & Superdarktimes!) now we’re here.

Q: How did you get the name Loverboy?

A: Well, it basically stems from my dad and not wanting to turn out like him, I get all of my anger problems from him (and obviously things in my childhood fucked me up) but genetically I get it from him, basically in my life I’ve always had so much anger and hate towards everything and in some cases anyone that fucks with me, and in my hometown I’m known for fighting and causing problems with people, sometimes for no real reason. When I named myself Loverboy, it was supposed to be a staple to that. I kinda woke up one day and knew that my anger problems were a big source of my depression. So I wanted to change all of that. I wanted my hate to turn into love, and what’s the best reminder other than to name myself Loverboy. 

Q: Who are your biggest influences?

A: Ronnie Radke, Oliver Sykes, Maynard James Keenan, Deftones, Bones, Yung Lean, Bon Iver.. there’s more that just aren’t coming to my mind right now.

Q: Favorite band?

A: Deftones, hands down. I absolutely love them.

Q: Who are some people that inspire and motivate you? 

A: To be honest with you my manager Sam (from Half Evil, shoutout to the whole Half Evil team), his drive and motivation inspires me to work harder, but I’ll be honest as of right now there isn’t a person I guess you’d say that inspires me. I guess I would say the world is my motivation and inspiration right now, I’m still young and trying to consume as much as I can.

Q: Favorite Young Thug song?

A: Riri, I can always turn up to that.

Q: How would you describe your sound?

A: I would try to say different but I guess that’s bias. Something that I CAN say it is, it’s new. I’m trying to bring this energy that I want you guys to feel through my sound no matter if it’s sad or happy, I want to be able to completely transform your energy. 

Q: What’s your favorite song you’ve released so far?

A: The Sinful Messiah! I fucking LOVE the energy I had when recording. To be honest I want that to be my opener at any show I do! It has the most lit energy out of any of my songs I’ve done! 

Q: Who do you want to work with the most?

A: Out of anyone that isn’t huge as fuck, I’d want them to genuinely fuck with me and reach out for the feature. But out of anyone I’d say Lil Uzi or Young Thug. As far as producers go I want to work with Clams Casino but I want to be there while he’s making the beat for me, I’ve loved him ever since I heard his shit when I was a kid.

Q: What should everyone expect from you in the near future?

A: An album for sure! My stuff is going to start having way better quality! And Hopefully some shows as well!


UVTW Presents: THE FXNESSE2X Q&amp;A



Antioch, Tennessee Vs. The World!

From Tennessee to the world, I recently had a chance to sit down with one of my favorite rising artists, FXNESSE2X. A well rounded producer-turned-rapper, Fxnesse has been dropping some of my favorite music as of late including his recent EP, “1644.” With a list of numerous hard singles under his belt this year also, his constantly evolving sound provoked the opportunity to introduce him to our audience in full. Get to know the young talent in this special follow up addition to our Q&A series!

Q: What is the scene like in Nashville, Tennessee?

A: I think it’s about to be our time as a whole. The scene is getting hotter by day and we got a handful of dope artists and producers coming out of Nashville. S/o to my brother Juugstar and Lil Kaydee (producers). S/o to all the rappers coming out too, its too many to name I don't want to leave anyone out.

Q: What made you want to make the transition from producing to rapping? 

A: A couple things. First of all, I started feeling stagnant. I got a number of big placements, but nothing was changing besides my sales pretty much. Then my computer broke so I lost ALL my project files to everything, still have mp3's though, but you can only do so much with those. Other than that, I really just said fuck it and bought my equipment one morning. I've been freestyling with my friends for years, so of course I always had the idea to rap but I was afraid of what everyone would think of the music itself, but me as a person as well.

Q: Who were you listening to growing up? 

A: Man I grew up listening to Young Jeezy the most. All of the trap or die tapes, then of course Wayne and all his shit. Yo Gotti, pretty much ATL region rappers now that I look back on it. So like Gucci, Future, T.I., etc.

Q: Which artists/producers would you like to work with in the future? 

A: I want to work with Future mainly. Money Man, Unotheactivist, Trippie Redd, honestly too many to name on the rapper side. As far as producers I have to work with the legends of today such as Zaytoven, Metro, Turbo, and Southside. Anyone who's music takes me back to better times of my life.

Q: What’s your favorite song you’ve released so far?

A: So far I'd say "EVERYTHING IS FINE," I really love that song because its like modern R&B (in my opinion), and it shows people I really did the producing thing. My voice really fits that style and I wanna evolve that sound more.

Q: Top 3 movies of all time? 

A: Zombie Land, Pineapple Express, and 21 Jump Street.

Q: What’s a normal studio session like for FXNESSE2X?

A: 9/10 I'm by myself unless one of my homies pull up on me. I don't have any rappers I'd go as far as to say we're friends, so I'm usually alone recording because I can mix my own stuff and record so it's no need to really. And honestly I'm more comfortable alone to experiment with different sounds and what not.

Q: Who are some people that inspire and motivate you?

A: I think Future for one because I think that my style kinda came from him as far as the flows go. Kinda sing-y melodic like "real" shit. I seen his come up from the beginning dam near so I wanna take after that. Just anybody I know that came from little to nothing and found a way out on some positive shit, music or not.

Q: You have a one way ticket to travel anywhere you want, where are you going?

A: Straight to Japan. I've always wanted to go there since I was little I'll make it there one day for sure.

Q: What would you tell your 16 year old self today?

A: I'd tell myself all them long days and nights trying to make my dreams come true is paying off more than I will ever realize before they become reality. Never stop no matter what anyone says. 444 means to have faith and confidence that your life is headed in the right direction, so keep going your own way.

Q: Where do you see yourself 3 years from now? 

A: I see myself as a star and someone to look up to where I'm from. I want to be the one that gives the opportunities to change your life and show the young niggas its always a way. And just because shit looks bad right now, doesn't mean you can't change it. It's never too late.

Q: What should everyone be on the lookout for in the near future?

A: Stay on the lookout for my debut tape and a whole lot of new music. I'm coming for the top it's no slowing down. I'ma show everyone I really want this shit.






Atlanta Vs. The World!

From humble beginnings in the North Side of Atlanta, LARRY LEAGUE’s own RANDY (A.K.A. RandyHOODRICH), has proven to be a staple in modern Atlanta hip-hop culture as well as one of the best bar-for-bar spitters in the underground. Along with his Larry League brothers Larry Loudpack and SenseiATL, his infectious energy and original punchlines on each track have catapulted him to the brink of stardom. Recently we had a chance to catch up with Randy and get some quick insight into his background, future endeavors, and the looming question that is; “Where’s Superbad?” in this iconic addition to our Q&A series!

Q: Where are you from?

A: I was born in Cobb county but raised in Atlanta.

Q: What was life like growing up?

A: Pretty easy going. Caused myself problems here and there but usually partied and hung with friends.

Q: How did you meet Larry and Sensei?

A: We actually went to middle school together. We ended up having classes together and became friends when they started a band.

Q: One deceased artist you could bring back to the world?

A: Mac Miller no questions asked.

Q: Favorite clothing brand(s) out at the moment?

A: Unwanted.. Shoutout to Luke and Jon.

Q: When did you decide that music could be your career?

A: When we started picking up a fan base really. It was really a dream until it became a reality.

Q: How do you feel about the underground atmosphere in Atlanta right now?

A: Since I’ve been in it, the scene is pretty tired and not many people believe in it. I think another modern renaissance is coming.

Q: Top 3 Chief Keef projects?

A: Bang 2, Bang 3, and Back From The Dead 2.

Q: What are your go-to gas station snacks?

A: Rap Snacks and a gallon of water.. Gotta stay hydrated.

Q: Favorite movies of all time?

A: Probably.. The Lion King. All-star cast and best songs.

Q: Who were you listening to growing up?

A: Mac Miller, DRE, and Kanye West.

Q: Best food spot in Atlanta?

A: Best Wings on Boulevard and Ponce.

Q: What should everybody be on the lookout for in the future?

A: Superbad is 98% done. Look out for that. I’ll be dropping a solo effort, and we have an EP ready, post-Superbad.






Miami Vs. The World!

Art has no limits nor guidelines & when someone is gifted to create masterpieces it’ll be profound in their work from the very start. Making way with a distinct eye for abstractions & satirical portraits is Miami’s talented ETHAN PUNAL. Ethan has made his presence to the underground & the public’s eye an important presence as he brings us captivating pieces with names that range from rappers, cartoon characters to movie stars. Breaking down a take on his life from the beginning stages to where he is now, Ethan shares with our pages an in depth Q&A where he speaks on what exactly made him who is he today. Take a look below at a portion of his weighted portfolio with an endless amount of far beyond familiar names!

Q: Who is Ethan Punal? 

A: An artist, a son, a brother, uncle, friend, and student of the world. 

Q: Where are you from & what was it like growing up there? 

A: I am from Miami, FL (Kendall to be exact). Kendall is very different from the rest of Miami because there is not really a lot of things going on down here. For all the events and other fun stuff, you must go downtown or to Wynwood. My friends and I are actively working to try and change that.

Q: What moved you to want to become an artist? 

A: I feel like everyone is an artist in their own way from the day they are born. Me personally my mom always kept my younger sister and I involved in random arts and crafts things of all sorts. One day she would have us making our own playdoh or making oobleck, then the next we would be finger painting. But in terms of pursuing it as a career so to speak, my friends really drove me and motivated me to take that next step and break the stigma of it being unrealistic. They were all kind of doing their own things with music and design from an early age and it just inspired me to get to that level too and tap into my own artistry.

Q: Favorite art piece ever? 

A: My favorite art piece ever is an illustration my mom made when I was younger. She used to make her own children’s books and illustrate them all the way through just to read to my sister and I. There is this one drawing she did of the New York City skyline in a cartoon form that has always stuck with me. She used like Styrofoam for the windows and cotton for snow and it was just crazy. Honestly, I am just trying to make cool stuff that compares to that. My mom is my only competition haha. 

Q: What inspires you? 

A: My family, my friends, other artists, being broke, and feeling underappreciated in my local community. 

Q: What’s your most favorable environment to work in?

A: Alone in my bedroom with either a good album playing, an interview on, or a great movie. I also make my best stuff in the early morning. 

Q: If you could explain your art in one word what would you say? 

A: Smart.

Q: When you’re not drawing what’s something that keeps you occupied?

A: Real life haha. School, work, my family, my friends, errands, bills. I also over obsess about my art and I am always on the move with it, so it really takes up most of my time.

Q: Who/What influences you? 

A: For the most part I would say the same things that inspire me. Also, my parents both have extremely good work ethic. My mom is a school teacher and touches the lives of so many kids’ year after year. I just want to be able to have that same impact. My dad to this day is still pursuing his dreams of being a drummer and it has shown me that this game is hard work and you got to keep working at it. Nothing in this is easy. 

Q: How old are you? 

A: 22.

Q: What’s your favorite song to listen to? 

A: Hustler Musik by Lil Wayne.

Q: Favorite rapper right now? 

A: Skepta. Of all time it would be Wayne.

Q: If you could be somebody dead or alive who would it be & why? 

A: My nephew because he is still at that stage where nothing matters but playing with your friends and having fun. Zero responsibilities and no pressure but being a kid. 

Q:  Is there any artist you’d like to work with at the moment?

A: Skepta, Kanye, Bape team, Travis Scott, Robb Banks, Takashi Murakami, Hajime Sorayama, Yue Minjun, maybe George Condo.

Q: Where do you see yourself 5 years from now? 

A: Supporting my family and myself off my craft and putting my boys in positions to capitalize on certain opportunities. 

Q: What’s next for Ethan?

A: More designs, more art, going to keep pushing my brand, Leaping Sundogs and legitimizing that and getting it out into the clothing world.

Q: When did you start designing & what would tell anyone who wants to learn?

A: 2015. I would tell them don’t be scared and to try everything. You can’t break the rules when you don’t know them yet.






Utah Vs. The World!

 Within about two and a half months, Parker Jeppsen has become a household name. Though, to hear it from him; he and his team do not plan on letting up any time soon. After a trip to Mexico, Jeppsen made a point to stop in Charlotte, North Carolina. Throwing a pop-up with 10cellphones and dropping their collaboration the next day, gained the notice of many. To understand the artist though, it was important to be taken through his ideas piece by piece. The team caught up with Absent's owner and below is everything we gathered.


Q: So, for those who aren't up to date, who is Parker?

A: The past couple months I’ve really been trying to figure that out, I ask myself that a lot, cause I do a lot. Whether it be Absent, photography, videography, designing for other brands, or creative direction, whatever it may be. I think overall I am just a teenager with a lot of ideas trying to build the best platform I can for myself and my friends.

Q: Damn, where are you from?

A: I'm from a small, close-minded town in Utah called Brigham City, where the closest thing to being creative is the art class at my high school where the teacher makes everyone paint the same mountain in the same style. I really don’t like claiming where i’m from, not a lot of people here like me so that’s why I travel a lot for Absent. Utah is very beautiful though, and I do have really cool friends from here.

Q: What influenced you growing up out there?

A: Honestly just knowing I was different, whether it was clothes, music, choices I made, whatever, it’s really easy to separate yourself from the “popular” kids when you realize you’re cooler *laughs*. But, I was always into clothes, like when I was 13 I started flipping fake bape & supreme to buy odd future clothes, music wise I was always into like Mac Miller, Chance and Frank Ocean, no one else besides my friends listened to them so it kinda gave us that exclusivity that makes people feel like they’re part of something, you know?

Q: For sure, where was your favorite place you traveled growing up?

A: Growing up my family was broke as hell, but as I got older, like 14 I went to Los Angeles with my dad and ever since then I’ve wanted to live there. Another cool place I’ve been to was Chicago, and I’m going back this year so I’m excited for that.

Q: Yeah, Chicago going to be crazy! What events or ideas led you to start Absent?

A: Alright so, this is gonna be a little corny, but when I started Absent I was working at PacSun, still on my supreme, vintage guess, revenge storms bullshit; but I was just getting so tired of clothes in general, so I decided to just make something of my own, I screen printed “het ha mecte” which means “Absent / not here” in Russian and I loved it. I sold a few at my school and then a few months later it’s taking me all over the country, selling clothes to kids who saw Absent online, I want it to give kids who hate shopping at malls some sort of unity, deeper than clothes. It’s crazy 'cause something I made in my bedroom has touched down in 8+ countries and hundreds of kids hands. I really think this can be my full time job eventually.

Q: Is it difficult being from Utah trying to get the word out?

A: Honestly no, at first it was but now I have a really good base of support, things happen on the internet, LA has turned sort of corny to me because people think things just happen when you move there. that’s not the case, everything happens on the internet, and you have to want it. Like my friend Aaron who runs Brigade said “you have to want it more than you want to eat” and that’s really how it is, a 24/7 job. It doesn’t matter where you’re from you can make something blow up in your bedroom in Tulsa (shoutout kodone) just as easy as you can make something blow up in Los Angeles.

Q: 1000%, Where do you see yourself in two years?

A: Hopefully still running Absent, have a warehouse and a general flagship store with a billboard. I want to manage an artist and help bring them up once I’m more established. I want to keep meeting my friends who run brands in person, keep traveling, keep pushing, just keep doing me.

Q: What should the audience understand about you and your ideas?

A: I think that’s all up for interpretation, art in itself is all interpretation. I want the work to speak for itself and people can take it however they do. That’s what’s so interesting about making clothes to me. But I guess myself, I’m a very hard working person and I work every hour on Absent. “Dreams come true when you don’t sleep”

Q: Who are some other creatives that influence you?

A: There’s so many but I’m gonna' keep it relatively simple. My friends inspire me, 'cause having idols is a waste of time. Here’s a few people that helped Parker Jeppsen be Parker Jeppsen:


brayden valerie alexander burke reilly patton ian woods melvin medlin choker sam leblanc zacftp 10cellphones

Q: What's next for you?

A: A few new collections, a lot of pop ups, being very busy and just a lot of art.

Q: Can you tell people more about the rhinestone collection with unathletic?

A: Me and unathletic text every hour of the day about ideas of everything, our messages are literally a chalk board, he’s one of my closest friends and we decided to flip the switch and drop the mlb logo rhinestone designs, it’s dropping October 1st, the same day as his EP, and the collection consists of a hoodie, a hat, wind cargo pants, and a beautiful pair of sandals all with our mlb logo in rhinestone. very excited for this collection. me and unathletic got a lot of eyes on us.

Q: Bet, on a completely separate note you run absent and are obviously influential in clothing but what musicians do you listen to routinely?

A: My favorite musicians are Lucki, Choker, BBY Kodie, & Shrimp there’s a more but those are the 4 I listen to religiously.

Q: Last but not least, can you explain the obsession with berry Fanta?

A: I had never seen it until I came out to the east coast, I was in Charlotte at this random ass gas station and they had blue Fanta and I was like "what??" It looked amazing and I bought like 4 bottles, need a pack if so anyone sees it I’ll pay you so much to ship me a case.


So with that we confirm, Parker Jeppsen is in fact; for the people. Be sure to keep up with the mastermind @parkersdeath and absentusa.com




1 Comment



ATL Vs. The World!

Growing up in Venezuela and now residing in Atlanta, DEADPICASSO is one of the youngest and most talented 18-year-olds running the ATL scene. With his vibrant style of photography/filmmaking, his unique prospect on his art, and artists like YUNG BANS,  NESSLY, 6 DOGS, and PLAYBOICARTI under his belt, DEADPICASSO is definitely someone you should be on the lookout for. keep scrolling to see our chat with him about Pokemon, moving to America, and the process of making the "6 DOGS - OK" music video that has racked up over 600k views on YouTube.

Q. So where are you from?

A. I grew up in Spain and Venezuela, I spent half of my life in Venezuela living with my mom and grandparents then I moved to the US.

Q.  What was your upbringing like?

A.  Growing up was pretty hard and confusing. We moved around a lot and my parents were never together. I lived with my mom most of the time. Surprisingly my dad was still there for both of us and he always calls and checks up on me when I was in Spain and when he was in the United States.

Q. What was it like moving to America?

A. It was really weird even tho I used to visit a lot since my dad is American. It was really fun to come with family as a kid until I actually moved here, that's when everything changed. It wasn't like what I thought it was when I used to come during vacations. It was really hard at first because I didn't speak any English since I only lived in Spanish-speaking countries, because of that it made it really hard for me to have friends. No one fucked with me, I was ugly as shit, and I dressed really badly too. I was very lost, I was on my own, and I was really depressed and the world felt like a really dark place because I had no friends or family around me, and I was alone. However, it all got better with time and here I am now.

Q. What got you into videography/photography and which one did you start first?

A. Living in different places and being around lots of different people made me learn lots of different things. I remember as a kid I would sneak into my uncle's room and steal all his cool music and photos off of his computer, and through doing that it gave me an interest in the arts and music. I remember telling my dad I was interested in cameras and both my dad and my grandfather were into photography so it influenced me a lot. Eventually, my dad gave me a GoPro to take pictures with and I began taking pictures and started making super corny videos and I remember I would try to get insane shots with my camera and post it on Facebook and I would get a ton of likes and shares on it so I decided to start taking things seriously. 

Q. Who are some of your favorite people to shoot?

A. Pretty much all the homies, to be honest. I enjoy creating with the people that you see me post on my Instagram feed. I try to keep the people I always shoot with exclusive and they're usually my close friends.

Q. What do you listen to when you edit?

A. It really depends on how i'm feeling I be listening to SAHBABII and DWN2EARTH heavy as fuck when I edit just because it keeps me focused and keeps my high nice while I'm editing.

Q. So the 6DOGS - OK music video has racked up over 600k views on YouTube can you give us a little bit of insight on the process? 

A. The process of making that video was hilarious not even gonna cap. I remember that day so well but it was at the beginning of the year and I was supposed to hang out with my friend ARLAINA, and she pulls up with 6 DOGS and they called me telling me they were close but I was eating, so they had to wait for me to finish eating. So then I finished and went outside just to talk to them and 6 dogs told me he was trying to make a music video, I accepted it because I was feeling productive, and I got my camera and we just started filming around and inside my apartments. I remembered that we managed to shoot the entire video in 5-6 hours and then I spent the rest of the day editing it. It worked so well and it was so random it also matched the song somehow. But the one thing I learned from that day was that if I was feeling motivated I can do things very fast and If i'm working with the right person.


Q. What is your favorite Pokemon?

A. Shiny Haunter, finna get it tatted.

Q. Who are some of your inspirations or who do you draw inspiration from?

A. Inspiration? It's weird with me because when it comes to inspiration I really don't have any photographer or filmmaker I can mention Because I pretty much get inspired with music, moments, and the way I feel. I'm really weird when it comes to that but i've been trying to look up different ways to get inspired.

Q. What are some of your hobbies or things you're doing when you're not shooting

A. I love painting and drawing, I also really love designing stuff. I always try to keep creating or learning something that i'm interested in so I can know how to do shit in the future. I also love making music by making beats or DJing. 

Q. Does that mean that we'll see a "PROD. DEADPICASSO" in the near future?

A. Hopefully I can get my shit together and start to make songs and when I start releasing songs i'm definitely going to work on merch, nothing corny tho, but I wanna make something I would be able to wear and also other's too so that's gonna be a process.

Q. Who are some of the people that you want to work with in the future?

A. I have a big list of people who I wanna work with in the future like PHOENIX (JOY_DIVIZN), IAN CONNOR, LIL YACHTY , CHARLI XCX , TRACY, and DUWAP KAINE. I would really love to take portraits or just work with them in anyway possible, but I like to let everything happen naturally you know? I don't like having to approach an artist or message that person a lot so they can fuck with me. I always try to get to be friends with them... like meet them, and be genuinely cool with them so I can keep shooting with them consistently. If I don't fuck with the way you are and the way you act. I'm not gonna fuck with you, like it doesn't matter if you got hella clout or not. I'm not gonna fuck with that person. So yeah I try to build confidence and show that i'm not just trying to take pictures.

Q. What do you have to say to anyone who wants to pick up photography/videography

A. All  got to say is keep your head up, don't let anyone change the way you are or the way your art is, don't copy other artists. TRY TO BE DIFFERENT IN A GOOD WAY. Be yourself kids, everything is possible and if you work hard for it you'll get it. I might not be famous or anything yet but believe that hard work pays off. You always gotta be positive and try to find a good side of anything that happens to you. This all really depends on the person you are, just worry about your image and content. Try to always be the best but never be greedy or flex about it. Be the nicest person you can and try to have a purpose on your work and inspire people, mostly young artists, and people who're struggling with finding themselves.


1 Comment





 Charlotte Vs. The World!

Introducing to all of our supporters, One of Charlotte's biggest and most beloved female artists, BELIS. In the past year, Belis has been dropping banger after banger on a wide variety of production, from Ambient to Trap, to "Plugg" style beats, and more. We caught up with her to get insight on her background, influences, style, and various other topics in this very special addition to our Q&A series!

Q: So where are you from?

A. Charlotte NC

Q: What is your favorite song that you have made so far?

A. "When I Go"  I like it a lot because I feel like the lyrics are very relatable. 

Q: Were does the name Belis come from?

A: I combined my first name which was Bryce with my middle name which is Elisabeth and             it became Belis

Q: Musical Influences

A: My two main musical inspirations are Tame Impala and Doja Cat because they inspired me to harmonize and layer my vocals. 

Q: Artists that you want to work with?

A: Local Artists: MaziWithAPushStart and Devin Lauder

    Non-Local Artists: Lil Uzi Vert, Lucki, and Yung Bans

Q: Favorite Producers/Artists to work with?

A: Artists: Apollo, Isaiah Pharoah, and Nascar Aloe   

    Producers: Znasty, JoshVersusWorldasianorchinese, and Tape$

Q: Top 3 Favorite Movies

A. The God Father, Pulp Fiction, and The Breakfast Club

Q: So how do you pronounce Belis?


Q: Favorite place to eat in Charlotte?


Q: Favorite Pokemon

A. I don't really have one but I have a phoenix tattoo that looks like Articuno so I'll just say that's my favorite.

Q. Any upcoming projects that we should be excited about?

A: I have a tape coming on my birthday in November.

Q: How old will you be turning on your upcoming birthday?

A: 19

Q: What do you like the most about performing at shows?

A: I love interacting with the people that listen to my music and I think it's crazy that some people know my lyrics better than I do.

Q: Can you give us a little insight about your musical progression?

A: I used to make straight-up indie/alternative music and I had a whole EP of it, however, I decided that that was not the direction I wanted to take with music. 

Q: What do you like to do when you're not making music?

A: I love traveling and photography. My favorite place to visit is New York.

Belis will be performing at the upcoming UsVersusWorld show along with a variety of other artists on September 21.





Youngstown, Ohio Vs. The World!

From a small town in Ohio all the way to Pittsburgh, TYLER CALPIN is quickly solidifying himself as one of the brightest young artists today. With his unique touch in fine art photography, Tyler's photos capture raw emotion and purity. We sat down with the young creative to dive into his background and creative process. Now it's time to introduce you to the young legend in this iconic addition to our Q&A series!

Q: Where are you from?

A: I'm currently living, working and studying in Pittsburgh, PA. But I grew up in Youngstown, Ohio.

Q: Have you always had a love for art?

A: I wish I could sit here and say I've loved art my whole life, but I despised art class throughout grade school and never understood the point or power of art until I began studying it. I want to say I fell in love with art once I realized it was something I could do with my life that felt right.

Q: What was life like growing up?

A: Growing up in Youngstown, Ohio was honestly strange and confusing. It’s this midwestern industrial city that died when the steel industry did, and it just never fully recovered. The mix of people is strange too. I never felt like I fit in so I just hung out with skater kids and whoever didn’t think I was weird. However, my parents are super sick and always supported my endeavors, and that’s one thing that I have always been grateful for.

Q: What made you decide to pick up a camera?

A: This is the worst question, because I got into photography because of Instagram. I used an iPhone 4 for a year before I ever touched an analog camera. My friends and I would go to the park after school and take cheesy photos so we could hashtag our posts. But doing that taught me to look at my surroundings from a totally different perspective.

Q: Why do you shoot film exclusively?

A: In high school, I needed to have two art credits to graduate, and after what I considered to be a train wreck of an introduction art class consisting of crude drawings full of smudges and tears, lumpy clay pots and mediocre paintings, I decided I should enroll myself in a black and white film photography class. My aunt gifted me her Nikon FG that she used when she took the same class at my high school. At the time, you also had to pass the black and white class to move onto the digital photography classes, so I had to learn how to shoot and develop 35mm. After doing that and learning how to print in a darkroom, the idea of sitting in front of a computer playing with digital files never seemed that appealing. Film is so hands-on. There is a certain amount of love that goes into the process. It’s deeper than loading your camera, shooting 24 or 36 exposures then sending it to the lab. There is a seemingly endless amount of work and love that can truly go into a great film photo that digital photography just doesn’t do for me. It definitely made find my roots within photography and basically fuels my process.

Q: What are your favorite aspects of photography?

A: I love the fact that it is literally everywhere. Almost every second of everyday, someone is snapping, posting, editing, deleting, downloading and making images. After diving into fine art photography, I realized how limitless the medium can be. Sure there is a romantic idea of photography: a gorgeous darkroom print with perfect tonality and contrast, 2.5-3 inch white borders in a nice quarter inch black frame, hung on a freshly painted white gallery wall. That’s cool. I love that. I also love that photography can be a sculpture sitting on a pedestal simply because it is made from photographic material and utilizes the processes of analog photography. Photography can be straight, conceptual, cringe-worthy, meaningless, technical, etc. The medium is changing everyday.

Q: When did you decide that you wanted to pursue art as a career? 

A: Once I had picked up a camera, nothing else made me feel as fulfilled as photography and art did. Once I started to see success, I felt like I didn’t want to dedicate myself to anything else. Being a 9-5 stiff who sits in a cubicle, doing data entry for $35,000 a year in Oklahoma City (sorry OKC, I’ve never been but I think I’ll be okay) never sounded like much of a life to me. So pursuing art as a career gave me the justification to live life by the seat of my pants and see how things go.

Q: Favorite clothing brands out right now? 

A: This might be the hardest question of the interview because I work at a streetwear boutique, so I’m around clothes and looking at them all day. I work closely with a lot of my friends who do clothes, so shout out to them for trusting me with my ideas and letting me run wild.


Right now, I think Parker Jepsen (and his brand Absent) is killing it right now. Parker is a young dude who I have some real respect for. He never stops working, his designs are fresh, and his cut-and-sew pieces are insanely good. He is doing a piece for me that is gonna blow minds, believe that.

Reviving Real is on top of it too. The owner, Mike Caraballo, actually went to the same high school as me, but we never met or worked until I had moved to Pittsburgh. The brand is just a melting pot of artists from a variety of mediums. It’s really not about the clothes, its about everything else: the art/artists, music, photos, events, etc. The clothes are a tangible product of the brand.

I’m kind of put off big bigger brands because a lot of them are doing corny shit, and the clothes are wearing the people half the time. Every time I see a 12 year old with frosted tips wearing a Supreme shirt and some Yeezys, I want to puke. I’m really into NASCAR tees right now. The graphics are just too good to pass up when you find the right one, plus a vintage tee won’t really break the bank like buying BAPE will. I’m a starving artist and a broke college student at the same time, of course I’m going to buy a $10 NASCAR shirt.

Q: Who are some people that inspire and motivate you? 

A: One of my biggest inspirations has always been Tyler, the Creator. I found him at a time when I needed some guidance, and I guess the shock value of Sandwiches did it for me. His attitude and drive are  perfect examples of what I needed to guide me through my youth.

I’m really motivated by two of my friends, Dom Jasinauskas and Carlos Ramos. Those two are some hustlers. Dom takes some of the most fire street photos I have ever seen. He epitomizes a type of photography I wish I was capable of doing. Carlos is full of genuinely creative and original ideas. I hung out with him in Disney World for a day, and he shot photos and videos on a camera that’s basically broken, but he finesses it and the photos are unreal. He truly loves his craft and I admire that.

Q: Top 3 movies of all time?

A: In no particular order:

Jackass: The Movie. That is comedic gold and visual perfection.

KIDS. Shoutout to Larry Clark and Harmony Korine. That shit is raw and unapologetic.

Toy Story. I feel like I don’t need to offer an explanation for that one.

Q: You have a one way ticket to travel anywhere you want, where are you going?

A: Anywhere in Australia is cool with me. I’ve wanted to go there since I could remember.

Q: Top 3 Tyler, The Creator songs?

A: In no particular order:

FUCKING YOUNG/PERFECT. That shit puts me in my feelings and I love singing it off key.

Sandwiches. If you were around during the early days and ever saw him perform that live, then you understand why that is on this list.


Q: Who are some artists that you feel deserve more recognition?

A: Outside of art/photography, I think Choo Jackson needs put on yesterday. He works his ass off, has true talent and awesome stage presence.

My guys Dom Jasinauskas, Carlos Ramos and Joe Robles need more attention for real. They all have endless love for their craft and never cease bringing their ideas and images to life. Hard work and dedication should be recognized before likes or a follower count.

Q: Future aspirations/goals?

A: Ideally I want to just have enough clients/work that I can pay my bills and produce work. All of my creative avenues will collapse eventually and that’s what I really want. I also can see myself opening a gallery/exhibition space to show art made by people I want to give a platform and space to.

Q: What would you tell your 16 year old self today?

A: Keep working, never lose sight of your goals or why you are doing this, and do not trust that girl you meet in two years. Oh and I would tell 16 year old Tyler that he doesn’t get 1,000 Twitter followers for another 5 years so he should chill.


1 Comment


Atlanta Vs. The World!

Introducing to all of you, one of Georgia's premiere film photographers and constantly evolving artist, REGGIE MOORE. We caught up with Reggie over the past few weeks and were granted a chance to sit down with the creative gaining insight into his personal life, inspirations and aspirations alike. Establishing himself as a force to be reckoned with in the underground, Reggie is submitting his legacy every day with each photo he snaps. Now it's time to introduce you to the man himself in this legendary addition to our Q&A series!

Q: Where are you from?

A: Decatur, GA. 

Q: What got you into photography originally?

A: Honestly MySpace and YouTube. I always wanted to have like the best profile photo. I ended up buying a camera and the rest is history. 

Q: When did you decide that this could be your career?

A: I haven't decided that this could be my career, I honestly just like to shoot what I like and people that I genuinely fuck with. I would like it to be a career, though. 

Q: Have you always had a love for art?

A: Dude I fuck with art so heavy. I've always liked to express myself in my own way. Art literally not only helps me but others find and grow into the person they want to be. 

Q: What was life like growing up in Decatur?

A: I grew up mostly on the Eastside. Chandler Road and Bouldercrest mainly. You know just like any other hood. Bad kids running around, shootings, fights, but always love at the same time. It's weird. I love black people.

Q: What are your favorite things about photography? 

A: My favorite things are just being able to help others get images and ideas out their head. I love bringing things to life. I also like working with people and building relationships. Helping them step out the box. 

Q: Who are your favorite people that you've taken photos of?

A: Rob Olu, Jon Fowlkes, Cameron Martin, and KEY! The vibe and knowledge and ideas that these people have are so fye. 

Q: Who are you favorite artists where you're from?

A: FRKO, and myself. 

Q: Top 3 movies of all time? 

A: Never Back Down, all the Friday movies, and that one porn that Young M.A. directed. Gotta support our people, Lol.

Q: Who are some people that inspire and motivate you?

A: My mom, Tyler, The Creator, Just all the OG's like FRKO and ChillyO that paved the way and are still doing great things in the community. I want to be able to do what they do. 

Q: What are your favorite songs out right now?

A: Rob Olu - Sade, Drake - Finesse, and all the unreleased Tony Shhnow music I have, Lol. 

Q: Top 3 gas station snacks?

A: Zebra Cakes, Reese's Snack Mix, and blueberry muffins. 

Q: Favorite video games growing up?

A: Need For Speed Underground 2, Mario Kart Double Dash, Pokemon Gold, Def Jam Vendetta, not the trash NY one.

Q: Future aspirations/goals?

A: Would love to work for a media company and I wanna be able to own my own studio where the community can use it. Where kids can have a safe place to learn photography and other life lessons. 

Q: What would you tell your 16-year old self today?

A: Stop being anti-social and go the fuck outside. Start on your dreams and focus on them. Leave the girls alone, Lol. 

1 Comment





Cameron, North Carolina Vs. The World!

It's time to introduce to all of you the man behind your favorite film photos shot in the underground today. One of our brothers who goes by MELSDEAD has been growing his iconic portfolio of film with known faces in each of his shots. Separating himself more than others he has shots from many great artists despite the fact of coming from a small town in North Carolina. After really stepping to the forefront with his legendary shots we've took the time to sit down with the man himself to get an insight of his daily life & what inspired him to pursue photography on this addition to our Q&A series. MEL is not only our brother here at Us Versus The World but he's soon to be your new favorite film photographer if he's not already!

Q: What’s your name & where you from? 

A: Mel Medlin, mel is my nickname but i’ve always gone by it. I’m from Cameron, North Carolina. if you know who Jeff & Matt Hardy are from WWE they live like right down the road from where i grew up. 

Q: What’s a normal day like for “Melsdead”?

A: I just go wherever money takes me. 

Q: What made you want to start shooting film? 

A: My Mom. She’s super gifted at taking photos, my family has always been artistically inclined but seeing what a film photo can do to you emotionally is what made me gravitate towards it. There are so many feelings I have invested in each one of the photos I take, so the process comes naturally. 

Q: How’d you get so deeply involved in the Charlotte scene, like with the artists & what not? 

A: When I first started taking photos I was just bringing my camera to parties and shooting with my friends. I had already been tied in the local music scene supporting my friends and after i started posting my content, different artists started to hit me up. i guess it was a wrap after that. 

Q: If you could bring any one back to life who would it be & why? 

A: There’s so many people that I wish had never gone but I really believe in my lifetime, the future rerouted when A$AP Yams passed. He’s a legend I’m really inspired by. Peep & X too. 

Q: Who/What inspires you the most? 

A: I get inspiration from something different constantly, but seeing my people win and looking at what/where i came from really helps to put things into perspective. 

Q: How old are you?

A: 21

Q: Favorite thing to do when you’re not shooting?

A: It really depends on my mood, I fuck with just kicking shit but at the same time I want to go do something different, I just don’t like to stay stagnant. 

Q: Where do you see yourself 2 years from now?

A: 2 years from now I’ll definitely be able to say my team & I are racked up somewhere exclusive plotting the next move. 

Q: Favorite streetwear brands right now? 

A: FELT & Cruwelf are two brands I’m holding close to my heart but I also really fuck with H33M, illegal innocence, Absent and of course the legends FTP & Foulplay. 

Q: Last song you listened to? 

A: Lucki - Live It. 

Q: Who’s your go to underground artist(s) right now?

A: I’ve been listening to SLIME DOLLAZ, 10CELLPHONES, BBY GOYARD, LIL XELLY, BRAINDEAD, BIGBABYGUCCI & SLIMESITO alot lately, they’re all going super crazy right now. 

Q: How would you describe yourself to someone who’s not familiar with you/your work? 

A: Misunderstood.

Q: Craziest thing that’s happened in your life so far? 

A: I really wish i could pick something specific but there’s always some other shit going on, i fuck with that though. 

Q: What’s next for Melsdead?

A: I just want to keep growing and keep learning, I’m so proud of my team at UsVersusWorld for how far we’ve come in so little time. This is just the beginning so everyone will just have to wait for what’s next. 







Raleigh, North Carolina Vs. The World!

 Lost Appeal is a multi-purpose brand based in Raleigh, North Carolina. Their buzz has been building for a while now and it was necessary to get a minute with the person behind it. We got the opportunity to speak with Andrew from Lost Appeal about the brand, his consistency, and how that’s influencing not only the future of Lost Appeal, but the underground as a whole.

Q: — For those that may not know, can you tell them about yourself?

A: My name is Andrew, I operate and own the clothing brand/label/management company Lost Appeal.

Q: Where you from originally?

A: Originally I’m from Raleigh, but l’ve lived in the country about 30 minutes out from Raleigh for like the past 15 years.

Q: How’s everything been that way recently?

A: Everything’s been pretty good lately, been working on a bunch of new clothes that I plan to drop in the next few months. Luve is about to finish up his new album “Heathen” too which we have been working/plotting on since January, really excited for everyone to hear that, it is definitely his best and most experimental project yet. I also started managing my friend Ghostie from the group Anti-World, so me, luve, ghostie got a lot of shows & music in the works. We’ll be checking into them!

Q: So, you came up moving through Raleigh, then you went to Richmond, Virginia. What changed for you in Richmond?

A: I really just started going to Richmond in like 2014 after I turned 18 to get tattoos. There are a ton of great artists there, and through doing that I met a lot of good people and discovered the scene there. Shoutout to Kray, Hunned Mill, Karmah, Lil Percy, Trashcat, Cron, Poozy, False Prpht, Yung Flex, Chay, Rahim, Bleach, Salad, Hooligan Records and everyone else I’ve met up there.

Q: Can you tell us your perspective on Virginia & North Carolina’s movements recently?

A: Richmond has been killing shit for a while, I just don’t think most people realize how many good artists live and make music there. And North Carolina has also been going crazy the past two years, and I feel like we are finally starting to get the exposure that we deserve. I do want to see Richmond and NC artists working together and doing more shows though.

Q: How did you get into management?

A: Well, I started lost appeal (as far as the clothing side of it) in 2015 and for my first 2 shirts I made like 200 of each and had no fan base. I’ve always fucked with the underground scene, so I started going to more and more shows and meeting people and sending shirts to artists that I like. I did my first popup shop at a show in September 2015 at a JK the Reaper show (shoutout to David Wept) and it went really well. Then January 1st 2016, I booked my first show in Richmond with Black Kray, Karmah, Wifigawd, Yung Bruh, Badmon Benz and False prpht/poozy. I was nervous as hell about that show thinking no one would show up, but it ended up selling out. Fast forward a few months later and I had done a few others shows and I wanted to start managing/helping out artists that I fucked with. I met Luve late 2016, and we’ve been killing shit ever since then.

Q: Which artist’s you been listening to most?

A: Pusha T’s new album, Luve, Mutant Joe, Ghostie, Eric North, Sybyr, Leon’s Wolf, Ego Mackey, Jimmy V, all of Anti World really. Five Finger posse, Yvncc, Bigbabygucci and James Gorczyca!

Q: Your company— Lost Appeal, has been growing. How do you balance management and still supply the demand for Lost Appeal?

A: Man it’s hard. I work two day jobs too so it’s always a struggle. I haven’t really been releasing clothes as often as I want to, but that’s going to change real soon.

Q: For sure— can you explain how Lost Appeal started?

A: Lost Appeal originally was an experimental noise project that I started in 2011. I put out a bunch of physical tapes/cds under that name. Then in 2014 I wanted to start making clothes so I continued using that name, because I fuck with it hard. Do you drop more exclusive releases or highly stocked capsules? Everything I drop is super limited, usually only make like 30-40 of each tee. I’ve only done 2 designs that I ever restocked I think.

Q: What’s next from Lost Appeal?

A: A collection, some clothing collabs with some brands/artists I fuck with, new album from LUVELOVESYOU, and a lot more shows.

Q: Where do you see yourself in the industry in five years?

A: I don’t even wanna be in the industry really, I just want lost appeal to have a cult following and hopefully it pays my bills, as long as my bills are paid and I'm creating shit/traveling then I don’t care about getting rich.

Q: You got any advice to creatives that are trying to learn from your work?

A: Just do what you want, and don’t try to force shit or follow trends.


Andrew is bringing underground movements together. He's running things his way and that has gained respect for Lost Appeal and the creatives he is managing. Be sure to plug in with Lost Appeal at lostappeal.com

Note from the writer: "Death Can Try"






Erie, Pennsylvania Vs. The World!

  After coming across KRU a week back, I searched around to find the owner. The man behind it all ended up being Grant. One of the nicest people you'll meet, very genuine. He takes his brand and the people around him very serious and for good reason. After realizing, I decided he had a story to tell, and we teamed up so that the designer could speak with a new audience about what he's been doing. Everyone, meet Grant.

Q: To anyone who may be unfamiliar, can you introduce yourself?

A: My name is Grant Kru, I am a 22 year-old streetwear designer and the creative director of KRU.                                                                 

Q: Where are you based?

A: I am from Erie, Pennsylvania.

Q: Damn, how was it growing up there?

A: Growing up in Erie, there is really no emphasis put on creativity, so it is difficult to grow as a creative. It is not a place that puts any importance on artistic expression or talent. I believe this is why it took me until I was nearly 20 years old to realize I had a love for what I do. Luckily, growing up here, I have made some incredible friendships and curated a great network of people with similar interests that have supported me to get the brand where it is today. 

Q: So, were you engaged with designing from a young age or when did you know and see it in yourself?

A: Ironically, I was never really engaged in designing at a young age but I was always loved sneakers and streetwear clothing, so the interest was always there. It wasn't until my sophomore year of college where I started designing [2016] and I didn't start taking it seriously until the summer before my Season 4 drop in October of 2017.

Q: When you first started designing and manufacturing KRU what brands were some of your biggest influences?

A: When I first started designing KRU I’d say that my biggest influences were Virgil and Kanye. As I've grown, my influences have changed somewhat, I still am definitely influenced by Virgil. However, I also find Gosha very innovative and inspiring as well.

Q: How have you seen Kru influence the people around you since the start?

A: In the beginning, it was hard to see how I was influencing people with my brand, but now, as I've grown, I can see that the people around me and people from home are truly starting to take notice and support me. Without these people I have around me, I wouldn't be where I am at today. I am going to continue to ride their positive energy, transfer that into my designing and keep releasing clothes and collections that people enjoy.

Q: Can you explain why you chose to run seasons?

A: That’s how I started releasing clothes in the beginning due to Kanye’s early influence on me as a creative. So I would try to keep up and drop clothes within the same timeframe that he would — it was very difficult to say the least, especially in the early stages of the brand. — At this point I am currently exploring the possibility of no longer dropping seasons. Instead, I would be dropping a large volume of clothes more consistently, rather than dropping ten or more items seasonally. Regardless, when it comes to releasing my clothes, I have designs finished and concepts ready to go.

Q: What’s next for KRU?

A: Traveling to New York City for a couple of KRU photoshoots and to network with creatives in the city. In addition to New York City, I have been spending a lot of time in Toronto, spreading the brand up north has been really successful for me, especially following the KRU Pop-Up in downtown toronto during Toronto Mens Fashion Week. I also plan on releasing more items for the KRU Summer collection which has been building up with the KRU ‘Danger,’ Zebra,’ and ‘Caution’ T-Shirts. The exact number of items I plan on dropping hasn't been decided but it will be at least two more garments. Then, in the fall I will be releasing my F/W 18 line sometime around October, which will feature a large run of items, with a lot of diversity!

 Grant has Pennsylvania on the rise for real, you can grab his designs at kruclothing.com






Atlanta, Georgia Vs. The World

 Moving amidst the fog of Atlanta is "Shawnshothat". The film photographer has been staying low and consistent. Obviously, we have taken notice. We chopped it up with Shawn and got a look into his strategies. 

Q: For those who are new to your work, will you introduce yourself?

A: I’m Shawn, but most know me as “shawnshothat”. I do street photography and portraits, I’m 20 years old.

Q: Where were you raised?

A: I’m from Atlanta. Decatur to be specific, zone 6 mostly all my life.

Q: How did that really help your process?

A: Atlanta is more than just strip clubs and music, trust me. Once you take time and watch what goes on it’s a whole different side to it. Some good shit, some bad. It all depends on which route your gonna take: scamming, rapping, hooping or doing some creative shit, i could never hoop. Thankfully I took the right choice.

Q: So when did you get into photography?

A: I was out of high school. During the summer I really didn’t know what to do. I didn’t want to be in school all the time. I got real depressed and shit but I used to follow Gunner (Stahl) and Chi. I seen their work and then I was like “damn I can do that too, that looks fun.” I picked up a film camera because that’s all I could afford then the rest is history. The difference from me and others is that I do it for the art and not just the money.

Q: Is there a certain film you prefer to shoot with, if so why?

A: Yeah, I been strictly using 400 film. It’s so versatile in most situations, especially with a flash it’s golden to me. I shoot Fujifilm lately, I want to try out Portra even if it’s been hyped up a lot nowadays.

Q: I feel like right now film photography is being critiqued the most it ever has been.— What keeps you motivated through the critique?

A: There will always be a double standard with digital and film photography, I don’t care who you are. I think it’s because most people believe that film is just as easy as digital but that’s not the case, it’s a real process with it. The process is motivating. — You got to always treat every shot like it’s the game winner, you know. Ain’t no editing around here either.

Q: If the audience could only take one thing away from this interview what would be most important?

A: This artistic shit not a competition. Just because somebody is doing the same thing as you doesn’t mean it’s better. Never be worried how anybody else rocking unless they are on your side. Self care is very important, I haven’t made anything off my photography yet. — I know it’ll all fall into place eventually, just believe that you can do whatever the f*ck you want to do as long you’re passionate with it. I’m y’all friend, always remember to dothatsh*t!

Q: What’s next for you? —

A: Flood my work out here and hopefully the right person sees it and gives me the perfect opportunity. This sh*t all i got. All i know is I can’t have a regular life, can’t go out sad. I work too hard for this. Big things are coming though, sooner than later trust me. 1000% you going to the top. Anymore thoughts you want to leave the people with? That’s about it, thanks to everyone at UsVersusWorld for this dope ass opportunity, it’s all love!

Two of Shawn's photos can be viewed below the post and you can keep up with his work on Twitter @shawnshothat !







Charlotte, North Carolina Vs. The World! 

Jaeden Drew is a VHS videographer. Recently, he’s been pivotal in everything that is apart of Charlotte’s underground movement. Within last few weeks we coordinated getting an exclusive look into the creative’s life and his plans. We caught up with Jaeden at a recent underground show and got him to talk about his upbringing, shooting VHS footage, personal life and more. —

Q: What do people need to know about you?

A : I'm about business if you don’t want to help get out the way, we got to push forward.

Q:  How did you link with your manager?

A:  We linked up at a party and figured out we had the same name, we been homies since then. —

Q: So, then how did you start shooting VHS?

A: My guy Tay Tesla introduced me to the idea, I just stuck with it, it felt really natural. 

Q: Any advice for young kids coming up wanting to do what you’re doing?

A: Take the leap of faith, go as many places and meet as many people as possible. 

Q: 100%, How did you end up in Charlotte?

A: I’m from Arizona originally. One move didn’t work, then I went to Miami, to Tampa, then came to Charlotte on some random shit.

Q: What’s next for you?

A: I want to have Atlanta, like I have Charlotte. Then Los Angeles, Houston and last I want to go to New York and just change the landscape. Between now and then I want to put my friends on. 

Q: What makes shooting VHS worth the critique?

A: To me, seeing someone who’s coming up, then they see me shoot their persona and they fuck with it. The connection of people.  

Q: Will you tell the world what is going on in Charlotte?

A: Solidifying ourselves in the past four or five months as a creative city and people starting to ask about us instead of the other markets, we finally got our spotlight, it’s small but it’s growing.

Q: Alright bet, so we’re on the same page. Wait— The ladies, can you speak on them?

A: I’m all over with the love, trying to make the right moves. 

Q: For sure, we appreciate the insight. How did you get tied in with Usversusworld?

A: Aaron went to Atlanta, we went and linked with Andy Schenk and Isaiah, then from there I stayed in touch and recently I’ve been contacted with Dylan. Everybody there really making things pop for the underground right now.

 — For the last few months Jaeden Drew has been everywhere, making as many movements as possible. The plot is out, within the next few months Jaeden is sure to be one of the most pivotal videographers in the underground.



1 Comment



Long Island Vs. The World!

The ability to have a sound that stands out in comparison to all the other music being put out is a difficult task to accomplish. There are those who are capable of having a distinct and unique sound to their music. MulaManDam is one of the prime examples and one of the most slept on as well. He can tackle any type of beat with his unmistakable flows and vocals. His most recent project "Green Eggs & Dam" proves that he's ahead of his time and is only going up from here. We spoke specifically on his background with music and the project. Get familiar with Mula in the conversation below:

Q: Who are you and where are you from?

A: I'm MulaManDam and I'm from Long Island, New York. Darkside 419.

Q: When did you first start making music?

A: I started making music when I was 11, producing Hip-hop beats on FL Studio 7. That was 10 years ago.

Q: So you produced before you started rapping, what kind of beats were you making back then?

A: I started off making dirty south trap beats, Lex Luger was a big producer inspiration then I transitioned into producing more of a boom bap New York style. With my boom bap production I was mostly inspired by 9th Wonder.

Q: You've gone through different phases of sounds then, when'd you decide to pick up the mic on top of the production?

A: I started to rap my 10th grade year so about 5 years ago. That was my first song I recorded of myself but I always would write my own songs and stuff. I never laid any vocals down until 10th grade.

Q: Who are a few artists that inspired you to start?

A: I'm mostly inspired by the artist around me that I grew up with like Casey Chang and GG Tef. When it comes to legends I'm inspired by Biggie, Busta Rhymes, and Michael Jackson.

Q: Let's talk about your latest project "Green Eggs & Dam", what was the process like putting it all together?

A: The process over all was definitely long but all the songs came to me relatively quick. Lord Casso and I have a very good chemistry so the creative process is probably the easiest. Everything just instantly meshed together.

Q: Would you say Lord Casso is your go-to producer?

A: Yeah, Lord Casso helped create my sound. He's also my best friend.

Q: That always helps to be close with the person you're working with. Are there any other producers you enjoy working with or would want to work with?

A: I enjoy working with Cor Blanco, Patient Music, Von Solo just to name a few. I really would love to work with Kanye West on something.

Q: What do you have coming up for the fans the rest of this year?

A: I'm working on a few EP's to keep the summer hot. Also working on some visuals to continue to push the album. I'm throwing some huge shows in Long Island to have a fun time with my fans and friends.

Q: You really seem to connect and care about your city. Is that one of the most important things to you?

A: Yeah my city is what made me who I am. I'm grateful to be from where I'm from and to have met and grown up with the people that I did. I love my city.

Q: Who made the cover for the "Green Eggs & Dam"?

A: His name is Obscurist. His Instagram is @obscuristworks he's an artist from Canada that I met through my manager.

Q: The artwork is perfect for the sound of the album, tell us about your manager and how he's played a part in the picture.

A: My manager Zaire knows how to keep me on point. Smart ass guy, he knows the right places I need to be networking wise and he knows the steps I have to take to advance as an artist. He's like a basketball coach in the sense he knows how to draw up plays that will win us the game.

Q: That always puts you a step ahead to have someone looking out like that. What's your favorite spot to eat at in your city.

A: D&B Deli got the good eats on Front Street.

Q: What're your top 3 favorite films to watch?

A: Definitely "Friday", "Pootie Tang", and "All About The Benjamin's".

Q: What's your favorite clothing brand at the moment?

A: Right now my favorite brand is Vfiles but I also love SoltauNYC. They a brand coming up in New York that I rock with heavy.

Q: Who's the best visual artist in yourf opinion right now?

A: Cole Bennett is relly changing the game, I would say he's the best. My personal favorite right now is LoneWolf, can't wait to work with both.

Q: You have any last shout outs before we wrap everything up?

A: Shout out WGWS. Long Island we be wilding. Thank you for the opportunity and keep following your dreams.

1 Comment





Dallas, Texas Vs. The World!

There aren't many artists today who make it solely off of talent and being genuine. Icebirds is an artist coming out of the heart of The Lone Star state who is keeping everything organic. He's been putting out music for less than a year and has already proven an outstanding work ethic. All his fans find him legitimately without any extra promotion, he just lets them come to him. When the music is good that's all it takes and he certainly has some quality content. We recently chopped it up about topics such as his music, IceWater, and the NBA. Make sure to read up below:

Q: Who are you and where are you from?

A: IceBirds , Yung IceBirds. I’m Dallas, Texas but born in St. Louis, Missouri.

Q: When did you start to make music?

A: I started last year like 10 months ago. I been making songs but I ain’t never release them til then.

Q: You’ve already got a project out and a grip of singles, tell us about them.

A: My project was just something I wanted to put out there to everybody. I worked it for a minute, to put together something solid. “Livin Too Fast”, “Fake & Fraud”, and “Blowin Up” is what made me release a project. I felt like those were some of my best.

Q: You always have quality work, what’s the latest music you’ve put out?

A: I just put out three songs in the last month. “Wakanda”, “They Know” & the latest “All About A Dollar”.

Q: You’re working. Who’re your go-to producers?

A: Right now, my go-to is TairofrmTaiwan. I also do a lot with Tash & EQMadeit

Q: What is IceWater gang?

A: A group my brother IceWater Sparrow started way back. A group of bros, all artist. We all individuals but still come together as a group

Q: Shout them all out for us.

A: IceWater Sparrow, Diego , Myself, Bando, 44oakboy , Toni Ice & Chewla.

Q: Those are the main artists you collaborate with, right?

A: Yeah definitely.

Q: Who’ve been your biggest influences?

A: In my sound?

Q: In general. Anybody you listened to growing up, all that.

A: I liked Migos (the older music) , Chief Keef, Diego , shit listened to Cash Money like Wayne and Juvenile, Soulja Boy. It’s a lot.

Q: You got your own sound though, what do you have in the works right now?

A: Right now... I’m working on a joint project with Bando, coming real soon. I’m still pushing my first one, “The IceBirds Project”. So I’m just releasing single tracks right now, videos too.

Q: Go get on that if you haven’t already, who’s your favorite shooter?

A: I don’t too much have a favorite but right now I’m fucking with my guys VisbyBwoods & Jack Sadlers from Dallas.

Q: Is there anybody outside of IceWater you’re trying to work with?

A: I wanna work with anybody who wanna work with me. People be caught up in egos these days. They’ll listen to you every day and you’ll never know

Q: What’s the rest of the summer hold for you?

A: Just dropping heat. Tryna get that hit all year round.

Q: What’s your favorite spot to eat at in your city?

A: I be smashing at Cheddars and Rudy’s.

Q: What’s the best place you’ve performed at so far?

A: Observatory Santa Ana always lit. I ain’t been too many places yet but it’s coming.

Q: What’s your favorite NBA team?

A: I don’t got a favorite right now but I’m rocking with the Cavs. All time favorite Michael Jordan and the Bulls.

Q: Who’s better Lebron or Jordan?

A: I can’t even choose. They too cold in different ways.

Q: Fair enough, what’re your top 3 favorite films?

A: I’m not too big on movies and TV. I never watched a lot of that.

Q: What’re your top 5 albums of all time?

A: Lil Wayne / Carter 2

Juvenile / 400 degrees

Michael Jackson / Off The Wall

Drake/ So Far Gone

Them just a couple I like, not all time.

Q: Where’s one place you want to travel to?

A: Wherever that check take me.

Q: Any last shout outs you want to give?

A: Shout out to y’all.